Community
The Truth About Community Engagement: 5 Reasons Why It’s Important To Have One.
Curating and Creating a Community platform is important for many reasons.
“ Don’t satisfy your customers, figure out how to absolutely delight them. That is the number one thing no matter who your customers are.” – Jeff Bezos
From the time we are born, our mothers and fathers are teaching us about the importance of community. Babies learn to look for faces around them, and to mimic the sounds that they hear. This is how the human race survives and prospers. We need one another. The problem is, a lot of people these days don’t seem to understand the importance of community.
For businesses, community is essential for several reasons. Here are the top 5 reasons why businesses should focus on building community:
- Community provides a sense of belonging for customers.
- Community allows customers to feel connected to the brand.
- Community gives customers a place to share their experiences and feedback.
- Community helps businesses learn more about their customers.
- Community allows customers to connect with other customers who have similar interests.
In the age of technology, it’s easy to feel isolated. We can communicate with people all over the world instantaneously and from the comfort of our homes, but that doesn’t mean we are actually connecting with them. The irony is that while technology has made it easier than ever to connect with people, it’s also made it easier for us to isolate ourselves.
We can surround ourselves with people online without ever having to leave our homes or meet them in person and yet feeling engaged through a well curated community forum surrounding customer’s own need which then delves into as a need to the brand.
Community is one of the most important things in life. It provides a sense of belonging, support, and friendship. Delighting a customer with such empathetic approach is vital. Therefore, inclusiveness in between customers and brands creates that sense of belonging in time.
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